Custom Digital Tools
Built for Your Business, Based on Your Industry's Needs
We don't claim to know your exact pain points—but we've done extensive research into the equipment rental industry to identify common challenges and build solutions that can be customized to fit your specific workflow. These tools demonstrate our capability to build complex, enterprise-grade software for any business need.
Research-Driven Development
Understanding your industry before building solutions
Before writing a single line of code, we analyzed the equipment rental industry, studied competitor solutions, and identified common operational challenges. We then built two comprehensive tools that address the most critical pain points we discovered:
- Customer friction: The need for 24/7 availability checking and transparent pricing
- Operational efficiency: Manual dispatch boards, route optimization, and maintenance tracking
- Scalability: Systems that grow with your business without linear headcount increases
EZ-Smart Reserve
Customer-Facing Booking Portal
What It Does
This is your customer's self-service portal. Instead of calling during business hours to check availability or get a quote, customers can browse your inventory, see real-time availability, get instant pricing, and book equipment 24/7—all from their phone or computer.
Think of it like Amazon, but for heavy equipment. Your customers get the same instant gratification they're used to in consumer e-commerce, while you get fewer phone calls asking "How much for a scissor lift?"
Key Features
- Project-First Search: Customers describe what they need to do (e.g., "dig a trench") and the system recommends the right equipment
- Real-Time Availability: Traffic light system (green/yellow/red) shows what's available right now
- Dynamic Pricing: Automatically calculates "out the door" pricing including delivery, taxes, and add-ons
- Smart Recommendations: Suggests accessories and add-ons (like suggesting a bucket attachment when renting a skid steer)
Example Scenarios
Scenario 1: The Night Planner
A contractor is planning tomorrow's job at 9 PM. Instead of waiting until 7:30 AM to call, they open the portal, search for "32ft scissor lift," see it's available, get the exact price, and book it instantly. They receive a confirmation email with a QR code for pickup.
Scenario 2: The DIY Homeowner
A homeowner wants to dig a 4-foot deep trench for a fence. They don't know what equipment they need. They use the "Project-First" search, select "Digging a Trench" and "4 feet deep," and the system recommends a mini excavator with the right bucket size. They see the total cost upfront and book with confidence.
EZ-Fleet Command
Internal Operations Dashboard
What It Does
This is your operations command center. It replaces whiteboards, spreadsheets, and mental notes with a centralized digital system that gives you real-time visibility into your entire fleet and operations.
Your dispatch team can see where every piece of equipment is, optimize delivery routes to save fuel, track maintenance schedules automatically, and coordinate yard operations—all from one dashboard. It's like having a mission control center for your rental business.
Key Features
- Digital Kanban Board: Drag-and-drop interface to move equipment through stages (Pending → Staging → In Transit → On Rent)
- Route Optimization: Visual map showing all deliveries and pickups with optimized routes to reduce fuel costs
- Maintenance Tracking: Calendar view of service schedules with automatic alerts when equipment is due for maintenance
- Yard View: Simplified mobile interface for yard staff to update task status (wash, fuel, inspect, load)
Example Scenarios
Scenario 1: Morning Rush
At 7:30 AM, the dispatcher opens the dashboard and sees 12 new web orders from overnight. Instead of scribbling on a whiteboard, they drag digital cards to assign equipment. The system automatically groups deliveries by location on the map, showing that 3 deliveries are in Plano—so they assign all three to Truck-1, saving fuel and driver time.
Scenario 2: Maintenance Prevention
A mini excavator returns with 450 hours on the meter. The system knows it's due for service at 500 hours. Instead of someone remembering to schedule maintenance, the equipment automatically moves to the "Maintenance" column and locks it from being rented until service is complete. The mechanic gets a notification and can tag it out with notes.
Scenario 3: Route Optimization
The dispatcher sees on the map that there's a delivery in Frisco and a pickup in nearby Plano. By visually grouping these on the map, they create an efficient loop route instead of two separate trips. This saves 45 minutes of drive time and $30 in fuel per day—adding up to thousands annually.
Scenario 4: Yard Coordination
A yard worker opens the Yard View on their tablet. They see their to-do list: "Wash Skid Steer #15," "Fuel Scissor Lift #12," "Load Boom Lift #7 on Truck-1." As they complete each task, they tap "Complete," and the main dispatch board in the office updates instantly. No radio chatter, no confusion.
These Tools Are Just the Beginning
We built these tools based on industry research, but we understand that every business has unique needs. Whether you need custom reporting, integration with existing systems, specialized workflows, or entirely new features—we can build it.
Our goal is to demonstrate that we can build complex, enterprise-grade software for any business need you have.